Initially marketed as "Urge" in Norway in 1996 by the Coca-Cola Company; Surge was Coca-Cola's answer to Pepsi's Mt. Dew soda. After success in the Norwegian market, Surge was released internationally in 1997 to some acclaim.
Sadly, Surge never quite captured a significant portion of the energy soda (different from energy drink) market and quietly began to disappear starting in 1999. By 2003, the brand had been discontinued completely.
It has since gained a bit of a cult following and prices aren't exactly set. It appears to vary between size and whether the containers are filled or not. But the rough estimate is $25 - $100 for a sealed 2-liter... Though with no set price, it could go for more or less.
